Kia Niro - While watching Melissa McCarthy careen around trees, ice caps and rhinos, you had to wonder what kind of Super Bowl Sunday White House Press Secretary Sean Spicer was having after her devastating impersonation of him on last night’s “Saturday Night Live.”Ĩ4 Lumber - An ad featuring a Mexican woman and her daughter on a border-crossing journey had to be altered before Fox would accept it for the Super Bowl telecast. Ben Sasse of Nebraska quoted his daughter in a tweet: “I thought you said Super Bowl commercials are really funny.”Īs the night wore on and the political themes became more apparent, author Gary Shteyngart tweeted: “Super Bowl commercials super nostalgic for the America of eighteen days ago.”Īvocados From Mexico - The first Trump touchstone of the night with one-time “Celebrity Apprentice” contestant Jon Lovitz, who makes a subliminal appearance during a totally apolitical ad that showed a meeting of a secret society. “Love the Super Bowl commercials celebrating our diversity,” Katie Couric tweeted. Expedia and Turkish Airlines promoted travel as a means for better understanding of other cultures (“Bridging worlds, finding delight in our differences,” as Morgan Freeman put it from his business class seat.) Inclusiveness and equal pay for women got airtime – causing some polarization on Twitter.
We were reminded that Spuds MacKenzie is dead.Įven the president’s carefully crafted coif took a knock in a spot for It’s A 10 hair care products, which opened with the line, “We’re in for four years of awful hair.” Puppies, funny anthropomorphic critters and laughter were in short supply. Viewers may have been reaching for the tissue as often as the guacamole during the commercial breaks. Subtle and not so-subtle messages about the immigration policies of President Trump slipped in, injecting some solemnity and perhaps anxiety into Super Bowl parties across the country. The only thing the country agreed on Sunday night is its love for Baby Ditka in the NFL’s spot. Viewers who believed that Super Bowl LI would be an escape from the nonstop news onslaught that has occurred in the first two weeks of the Trump presidency were mistaken.
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